Digital Performance Marketing Executive
As our Performance Marketing Executive, you will own the digital performance marketing for Hallmark in the UK, primarily but not limited to the Hallmark and Amazon sites. You will manage the allocated marketing budget to achieve an optimized return on investment that drives the awareness of our Hallmark brand & products online via varied marketing channels. In this role, you will support our Brand and eCommerce channels generating demand, conversion and enrich the customer journey to our digital channels.
Hallmark is on a journey and one of the most significant transitions is that of a pure 'Business to business' operation to that of developing the capability, processes and functions to venture into a 'Business to Consumer' proposition. This redefined role has been created to take ownership of our digital performance marketing across a widening array of online channels, shopfronts & marketplaces. Reporting to the Web Trading...
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